To celebrate the release of Nike’s brand new silhouette, the P-6000. Women’s only sneaker store, pam pam, have teamed up with BEYONDXY Creative Studio to produce a campaign that pays homage to the models that inspired it.

Design for the P-6000 draws inspiration from the Nike Pegasus 25 and Nike Pegasus 2006, both running sneakers of past. With a similar look and feel to turn of the century running footwear, the P-6000 has been designed for lifestyle wear - built to bring a retro aesthetic to the streets.

To pay tribute to the P-6000’s strong Pegasus links, pam pam’s campaign draws inspiration from the winged, majestic creature of myth to create a modern take with a beautiful, colourway matching horse and etherial beauty, model Nicole Joseph. Shot by Simon Cecere with exclusive additional stills by Naomi Wong, the shoot highlights the strength and beauty of the P-6000.